INDUSTRY Design & Marketing
CLIENT Fountain Square & 3CDC
YEAR 2024
EXPERIENCE Motion & Event Signage
Cincinnati's Ice Rink
Downtown Cincinnati
Over
the Rhine
Rebranding
Over the Rhine
Rebranding
Problem
Problem
Mittenfest, a seasonal beer festival in Over-the-Rhine, needed an engaging way to capture attention and drive ticket sales in the weeks leading up to the event. With a prime advertising opportunity on a downtown Jumbotron, the challenge was to design a motion graphic that could instantly catch the eye of passersby, communicate the excitement and atmosphere of the festival, and make the event feel unmissable. The project also required a series of social media posts highlighting the breweries that would be participating, which needed to spark interest among craft beer fans. I also needed to design different on-site signage for the festival.
Mittenfest, a seasonal beer festival in Over-the-Rhine, needed an engaging way to capture attention and drive ticket sales in the weeks leading up to the event. With a prime advertising opportunity on a downtown Jumbotron, the challenge was to design a motion graphic that could instantly catch the eye of passersby, communicate the excitement and atmosphere of the festival, and make the event feel unmissable. The project also required a series of social media posts highlighting the breweries that would be participating, which needed to spark interest among craft beer fans. I also needed to design on-site signage for the festival.
Mittenfest, a seasonal beer festival in Over-the-Rhine, needed an engaging way to capture attention and drive ticket sales in the weeks leading up to the event. With a prime advertising opportunity on a downtown Jumbotron, the challenge was to design a motion graphic that could instantly catch the eye of passersby, communicate the excitement and atmosphere of the festival, and make the event feel unmissable. The project also required a series of social media posts highlighting the breweries that would be participating, which needed to spark interest among craft beer fans. I also needed to design different on-site signage for the festival.
Solution
Solution
I designed a bold, high-energy motion graphic for the Jumbotron, using vibrant colors, dynamic typography, and playful transitions to capture the festival’s lively spirit and clearly present key details even without sound. For social media, I created a coordinated set of visually striking posts featuring the breweries, each crafted to spark curiosity and encourage engagement. Finally, I developed some of the event signage that reinforced the festival’s visual identity, ensuring a seamless brand experience from promotion to the in-person celebration.
I designed a bold, high-energy motion graphic for the Jumbotron, using vibrant colors, dynamic typography, and playful transitions to capture the festival’s lively spirit and clearly present key details even without sound. For social media, I created a coordinated set of visually striking posts featuring the breweries, each crafted to spark curiosity and encourage engagement. Finally, I developed some of the event signage that reinforced the festival’s visual identity, ensuring a seamless brand experience from promotion to the in-person celebration.
Ice Rink Motion Graphic
Ice Rink Motion Graphic
Outside Panels
Outside Panels
Rink Panel Templates
Rink Panel Templates
Panel Spreadsheet
Panel Spreadsheet
Ice Rink Photos
Ice Rink Photos
Inside Panels
Inside Panels
Located above is a screenshot of the spreadsheet containing all sponsors and the corresponding panel numbers for their artwork placement. I used this spreadsheet to track when each panel was completed and ready for sponsor approval and print.
Located above is a screenshot of the spreadsheet containing all sponsors and the corresponding panel numbers for their artwork placement. I used this spreadsheet to track when each panel was completed and ready for sponsor approval and print.
The templates pictured above were used to maintain consistent sizing across all rink artworks. Each template was numbered, and the corresponding artwork was placed on it.
The templates pictured above were used to maintain consistent sizing across all rink artworks. Each template was numbered, and the corresponding artwork was placed on it.
Here are some snapshots of the panels used on the inside and outside of the rink.
Here are snapshots of the designed panels used on the inside and outside of the rink.
Above are photos of the Ice Skating Rink in use. The sponsor spaces can be seen all along the rink panels.
Above are photos of the Ice Skating Rink in use. The sponsor spaces can be seen all along the rink panels.
Motion graphic created to advertise the Ice Rink at Fountain Square in Downtown Cincinnati. This played at the Cyclones games on the Jumbotron multiple times throughout the season.
Motion graphic created to advertise the Ice Rink at Fountain Square in Downtown Cincinnati. This played at the Cyclones games on the Jumbotron multiple times throughout the season.