INDUSTRY Design & Marketing
CLIENT 3CDC
YEAR 2025
EXPERIENCE Branding & Identity
Mittenfest
Downtown Cincinnati
Over the Rhine
Rebranding
Over
the Rhine
Rebranding
Problem
Problem
Mittenfest, a seasonal beer festival in Over-the-Rhine, needed an engaging way to capture attention and drive ticket sales in the weeks leading up to the event. With a prime advertising opportunity on a downtown Jumbotron, the challenge was to design a motion graphic that could instantly catch the eye of passersby, communicate the excitement and atmosphere of the festival, and make the event feel unmissable. The project also required a series of social media posts highlighting the breweries that would be participating, which needed to spark interest among craft beer fans. I also needed to design different on-site signage for the festival.
Mittenfest, a seasonal beer festival in Over-the-Rhine, needed an engaging way to capture attention and drive ticket sales in the weeks leading up to the event. With a prime advertising opportunity on a downtown Jumbotron, the challenge was to design a motion graphic that could instantly catch the eye of passersby, communicate the excitement and atmosphere of the festival, and make the event feel unmissable. The project also required a series of social media posts highlighting the breweries that would be participating, which needed to spark interest among craft beer fans. I also needed to design different on-site signage for the festival.
Mittenfest, a seasonal beer festival in Over-the-Rhine, needed an engaging way to capture attention and drive ticket sales in the weeks leading up to the event. With a prime advertising opportunity on a downtown Jumbotron, the challenge was to design a motion graphic that could instantly catch the eye of passersby, communicate the excitement and atmosphere of the festival, and make the event feel unmissable. The project also required a series of social media posts highlighting the breweries that would be participating, which needed to spark interest among craft beer fans. I also needed to design on-site signage for the festival.
Solution
Solution
I designed a bold, high-energy motion graphic for the Jumbotron, using vibrant colors, dynamic typography, and playful transitions to capture the festival’s lively spirit and clearly present key details even without sound. For social media, I created a coordinated set of visually striking posts featuring the breweries, each crafted to spark curiosity and encourage engagement. Finally, I developed some of the event signage that reinforced the festival’s visual identity, ensuring a seamless brand experience from promotion to the in-person celebration.
I designed a bold, high-energy motion graphic for the Jumbotron, using vibrant colors, dynamic typography, and playful transitions to capture the festival’s lively spirit and clearly present key details even without sound. For social media, I created a coordinated set of visually striking posts featuring the breweries, each crafted to spark curiosity and encourage engagement. Finally, I developed some of the event signage that reinforced the festival’s visual identity, ensuring a seamless brand experience from promotion to the in-person celebration.
Mittenfest Motion Graphic
Mittenfest Motion Graphic
