INDUSTRY Design & Marketing
CLIENT Metro & 3CDC
YEAR 2025
EXPERIENCE Motion & Marketing
Spring Series
with Metro
Spring Series
Spring
Series
Problem
Problem
Metro’s Spring Series needed a cohesive promotional campaign that worked both online and in-person. The challenge was to create eye-catching motion graphics for social media to generate excitement, while also designing a series of printed posters for display throughout Washington Park. Both formats had to share a unified visual style, communicate event details clearly, and capture the lively, seasonal energy of the series.
Metro’s Spring Series needed a cohesive promotional campaign that worked both online and in-person. The challenge was to create eye-catching motion graphics for social media to generate excitement, while also designing a series of printed posters for display throughout Washington Park. Both formats had to share a unified visual style, communicate event details clearly, and capture the lively, seasonal energy of the series.
Mittenfest, a seasonal beer festival in Over-the-Rhine, needed an engaging way to capture attention and drive ticket sales in the weeks leading up to the event. With a prime advertising opportunity on a downtown Jumbotron, the challenge was to design a motion graphic that could instantly catch the eye of passersby, communicate the excitement and atmosphere of the festival, and make the event feel unmissable. The project also required a series of social media posts highlighting the breweries that would be participating, which needed to spark interest among craft beer fans. I also needed to design on-site signage for the festival.
Solution
Solution
My team and I developed a vibrant, spring-inspired visual identity that seamlessly translated across both motion and print. For social media, I designed a dynamic motion graphic. For Washington Park, we created bold, high-visibility posters optimized for large-scale printing, ensuring they were easy to read from a distance while maintaining visual consistency with the digital campaign. Together, these materials gave Metro a cohesive and engaging presence that reached audiences online and in person at the park.
My team and I developed a vibrant, spring-inspired visual identity that seamlessly translated across both motion and print. For social media, I designed a dynamic motion graphic. For Washington Park, we created bold, high-visibility posters optimized for large-scale printing, ensuring they were easy to read from a distance while maintaining visual consistency with the digital campaign. Together, these materials gave Metro a cohesive and engaging presence that reached audiences online and in person at the park.
Read about these projects on the website's desktop version.
Pictures of Metro Spring Series
Metro Spring Series
